Philips BHS530/00 Hair Straightener- 5000 Series

Style with less heat damage* Style your hair with ThermoShield technology. For a consistent temperature from hair root to tip, less heat damage, and healthy looking hair. Intensity your hair shine with 2x ionic care to create lots of beautifully, frizz-free styles Style with less heat damage* with ThermoShield technology ThermoShield technology 50% faster straightening 35% smoother floating plates 2x ionic care ThermoShield technology for less heat damage ThermoShield technology lets you style with less heat damage. Its sensor regulates the temperature so that from root to end, your hair gets the ultimate even styling it deserves. 50% faster straightening** Smooth plates help the straightener glide smoothly through the hair, so you can spend less time styling and more time enjoying the same great result. 35%*** smoother floating plates for gentle styling 35% smoother plates with floating technology for gentle gliding with every stroke. The advanced ceramic floating plates move to adjust the pressure on the hair. This ensures even heat and pressure on the hair for good styling performance. 2 x ionic care*** for frizz-free-shiny hair This powerful ionic system intensifies your hair s shine with 2x the ionic care per styling session. Charging you hair with millions of negative ions per cubic centimeter eliminates static, conditions your hair and smoothens its cuticles. So you can enjoy frizz-free hair with vibrant shine. Argan-oil infused ceramic plates for smooth gliding The straightener uses ceramic plates infused with argan oil to make styling fast and effortless, with a gliding action that feels as silky smooth as your hair looks. Straighten or curl for various styles From sleek and chic straight hair to effortlessly casual waves, or head-turning curls you can do it all. What will it be today Temperature range from 120 C up to 230 C Choose between temperature range from 120 C up to 230 C to secure long-lasting result while minimizing risk of hair damage. 105 mm long plates for fast and easy straightening The longer 105 mm plates enable better contact with the hair to help you achieve perfect straightening results easier and in less time. Easy to read innovative temperature display The unique combination of 360 temperature wheel and LED display gives you absolute temperature control. Cool tip for easier and safer use The tip of the styler is made from a special heat insulating material to keep it cool; you can safely hold it while you re styling for optimal ease of use. Fast heat-up time, ready to use in 30 sec The straightener has a fast heat-up time, being ready to use in 30 seconds. Heat resistant roll out mat included The convenient heat resistant roll-out mat helps you style anywhere, it also keeps your straightener securely stored at home or while traveling